EMERGENCY PLUMBING & HVAC PLAYBOOK
Exact-Match Search Capture, Negative Keyword Moat & Direct Call Dispatch
1,200+
Negative Keywords
100%
Exclusive Calls
5 Days
Launch SLA
Top 3
Map Pack Target
1-per-City
Territory Lock
0
Long Contracts
The Challenge
Most plumbing and HVAC contractors burn 40%+ of their Google Ads budget on broad-match DIY searches, competitor brand names, and out-of-territory clicks, while shared lead brokers sell the same homeowner inquiry to five competing shops.
- Broad-match campaigns burning capital on DIYers, parts shoppers, and job seekers
- Shared lead platforms creating price-shopping bidding wars against 4+ competitors
- Slow WordPress brochure sites failing to convert emergency mobile callers
- Zero systematic Google Business Profile photo velocity for Map Pack rankings
The Strategy & Execution
We deploy an exact-match Google Search architecture backed by 1,200+ pre-loaded negative keywords, a high-speed mobile contractor website, and the Bulldog Client Portal with Google Drive Photo Studio and recorded call tracking.
- Exact-Match Search Architecture: Captures water heater replacements, slab leaks, and AC breakdowns with zero broad-match waste.
- 1,200+ Negative Keyword Moat: Blocks DIY queries, parts lookups, job seekers, and competitor names before day one.
- Custom Mobile Contractor Website: Sub-second mobile pages engineered for immediate click-to-call dispatch.
- Google Drive Photo Studio: Techs drop raw jobsite photos in Google Drive; we format and schedule them across Google & Socials.
- Plain-English Bot Console: Adjust seasonal budgets between repairs and full system replacements in 1 click.
How We Run This Playbook For Your Crew
Exact-Match Google Search & Negative Keyword Shield
Every search term is audited inside your Client Portal so your budget only funds homeowners ready to book a truck.
Google Drive Jobsite Photo Automation
Your crew drops raw install photos into Google Drive. Our system geo-tags, captions, and publishes them to your Google Business Profile.
Live Call Recording & Spend Attribution
Listen to every inbound homeowner call and verify exact ad spend down to the dollar inside your private Client Portal.
Ready to deploy this exact system in your territory?
Get your custom contractor website, exact-match Google Ads, and private Client Portal live in 5 business days.