ROOFING & STORM RESTORATION PLAYBOOK
High-Ticket Roof Replacement Capture & Multi-Zip Map Pack Authority
100%
Exclusive Inspections
1,200+
Negative Keywords
5 Days
System Launch
24/7
Bot Surge Control
Top 3
Local Map Pack
100%
Asset Ownership
The Challenge
Roofing contractors face intense seasonal competition and high click costs. Relying on door-knocking or shared storm lead brokers leaves crews idle during off-peak weeks and erodes margins.
- Shared lead aggregators reselling the same roof inspection request to 5+ roofers
- Wasted ad spend on low-value shingle patch and DIY gutter queries
- Lack of neighborhood-specific jobsite photo proof on Google Maps
- No real-time control to surge ad budgets immediately after local wind or monsoon events
The Strategy & Execution
We build zip-code targeted Google Search campaigns focused on full roof replacements, tile-to-shingle conversions, and insurance restoration, paired with our Google Drive Photo Studio to showcase completed roofs in every target neighborhood.
- High-Ticket Replacement Targeting: Focused strictly on full roof replacements, commercial flat roofs, and storm inspections.
- Plain-English Weather Surge Control: Message your portal bot to scale budgets immediately when storms hit your territory.
- Neighborhood Photo Proof: Drone and jobsite photos dropped in Google Drive automatically publish to your Google Map Pack profile.
- Direct Estimator Routing: Homeowner calls route straight to your estimator's mobile with whisper tracking.
How We Run This Playbook For Your Crew
Full-Replacement Search Architecture
Filters out handyman repairs and DIY searchers so your estimators only run qualified replacement and restoration appointments.
On-Demand Storm & Seasonal Budget Control
Use the plain-English bot bar in your Client Portal to shift budget toward tile roof replacements or storm damage inspections on demand.
Ready to deploy this exact system in your territory?
Get your custom contractor website, exact-match Google Ads, and private Client Portal live in 5 business days.
